Who I am

My name is Luis. I'm 33 years old spaniard coming from a small city called Soria. I'm a very perseverant and proactive person who believes in what he does. I'm also quite funny and, in general, a good guy.

What I do

Digital design, UI design, UX design, motion design... It's hard to label what a designer does these days. It's a little mix of everything. Let's just say that I use design to solve problems and get things done.

Why I do it

Because I love it. Yeah, I know, it sounds cheesy and all, but it's the truth. I love what I do, and there is no better way to describe it. I'm very passionate and that's something you can see in my work.


Creative mind

I easily generate ideas and concepts, even under stress.



I'm skilled in very different areas, which comes in handy.


Team player

I'm always willing to listen to my colleges and help others.

Problem solving

Problem solving

I work well under pressure which helps find solutions faster.



I'm happy to improve and learn new softwares and techniques.


Tech geek

Passionate about technology and the latest trends.


My story

  • Degree on Advertising and PR

    University of Valladolid | 2008

    In 2008 I finished a degree in Advertising & Pr. After a short internship in a PR agency, I realised I needed to improve my english and get more experience, so I decided to move abroad.

  • Web Designer (internship)

    Microtalk | London | 2009

    In 2009 I arrived in London with the idea of staying there for a year. Soon after my arrival, I got an internship in a small tech company where I designed websites and emails for 9 months.

  • MSc on Corporate Communications

    University of West London | 2010

    Decided to take the most of my time in London, I also studied a master's degree during that time. By the end of 2010, once I finished my master and the internship, sadly, I had to come back to Spain.

  • Social Media Strategist

    Cives Mundi | Soria | 2011

    At the beginning of 2011, I got a job as social media strategist for a big spanish NGO. It was a great experience that allowed me to put in practice everything I learnt during my master. However, considering that the economic recession was hitting Spain really hard, I decided that the best for my career was to move abroad again.

  • Digital Designer

    Syncoms | London | 2011

    Once I went back to London at the end of 2011, I got a job for an e-commerce company. I stayed there for two years doing emails, websites, product mockups, photo shoots, videos and motions graphics. It was also the first time I managed a team of junior designers and the experience was fantastic.

  • Design Executive

    eBay Inc | London | 2013

    In 2013, I got a job for eBay, where I designed for the B2B, SEO, sales and the product teams. I used to design microsites, display advertising, infographics, and mockups for webs and apps. It was one of the best experiences I've had and I learnt a lot, specially about user experience design.

  • Senior Digital Designer

    KashFlow | London | 2014

    In 2014 I joined a software start-up where I was the senior designer. I worked following an AGILE environment, with conversion rates and user testing as the core of the creative process. I designed webs, microsites, emails, display advertising, offline graphics, motion graphics and marketing videos.

  • Web & Graphic Designer

    Freelance | London | 2015

    In summer of 2015 I decided to quit my previous job and start working as a freelance. During that time I worked for start-ups and small agencies designing websites, landing pages, micro-sites, emails, brand identities, and any other digital asset that clients required.

  • UX/UI Designer

    Adelane Studio | Madrid | Present

    In 2016, after many years far away from family and friends, I decided my cycle in London was over and it was time to return to Spain and settle down. After the summer I joined a design agency in Madrid where I'm currently doing UX and UI for websites and apps for both iOS and Android.


Some of the companies I've designed for


and what they think of me


some of the tools i use

  • Photoshop


  • Illustrator


  • Indesign


  • Premiere


  • After Effects

    After Effects

  • Character Animator


  • Dreamweaver


  • Animate


  • Lightroom


  • Audition


  • Xd


  • InVision


  • Sketch


  • Axure

    Axure RP

  • Principle


  • Wordpress


  • HTML5


  • CSS3


Interested? Give me a call

+34 717 717 597

or drop me an email